Privacy Policy

Last updated:

Introduction

This Privacy Policy describes how we collect, use, and protect your personal information when you use our stock photography production services. We are committed to protecting your privacy and ensuring transparency about our data practices.

Information We Collect

We collect information from you in several ways:

Information You Provide Directly

When you interact with our website or services, you may provide us with:

Personal Identification: Name, email address, phone number, mailing address
Business Information: Company name, job title, business address, tax identification number (when applicable)
Account Information: Username, password (encrypted), account preferences, profile information
Payment Information: Billing address, payment method details (processed securely by third-party payment processors)
Communication Data: Messages sent through contact forms, email correspondence, customer service inquiries
Project Information: Details about photography projects, licensing requirements, usage specifications
Preferences: Communication preferences, newsletter subscriptions, marketing consent

Information Collected Automatically

When you visit our website, we automatically collect certain technical information, including:

Device Information: Device type, operating system, browser type and version, screen resolution
Network Information: IP address, internet service provider, connection type
Usage Data: Pages visited, time spent on pages, click patterns, search queries, referring websites
Location Data: General geographic location (country, city) based on IP address, not precise location
Cookies and Tracking: Information collected through cookies, web beacons, and similar technologies (see our Cookies Policy for details)

Information from Third Parties

We may receive information about you from third-party sources, such as:

Social media platforms if you interact with us through social media
Payment processors when you make a purchase
Analytics and advertising partners (as described in our Cookies Policy)
Public databases and business directories for business contact information

We combine this information with data we collect directly to provide you with better services and improve our website.

How We Use Your Information

We use the collected information for the following purposes:

To provide and improve our photography services
To process transactions and manage accounts
To communicate with you about services, inquiries, and updates
To personalize your experience on our website
To analyze website usage and improve functionality
To comply with legal obligations
To send marketing communications (with your consent)
To prevent fraud and ensure security

Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

Consent: When you provide explicit consent for specific processing activities, such as marketing communications
Contract Performance: To fulfill our contractual obligations when you purchase services or licenses
Legal Obligation: To comply with applicable laws and regulations
Legitimate Interests: For business operations, website security, and service improvement, where our interests do not override your rights

Information Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

With service providers who assist in operating our business (payment processors, hosting providers, analytics services)
When required by law or to protect our rights
In connection with a business transfer or merger
With your explicit consent
With third-party advertising and analytics partners as described in our Cookies Policy

Data Protection

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of data in transit and at rest
Regular security assessments and updates
Access controls and authentication procedures
Staff training on data protection

However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Your Rights and Options

You have the following rights regarding your personal data:

Right of Access: Request a copy of your personal data we hold
Right to Rectification: Request correction of inaccurate or incomplete information
Right to Erasure: Request deletion of your personal data under certain circumstances
Right to Restrict Processing: Request limitation of how we process your data
Right to Data Portability: Receive your data in a structured, machine-readable format
Right to Object: Object to processing based on legitimate interests or for direct marketing
Right to Withdraw Consent: Withdraw consent where processing is based on consent
Right to Lodge a Complaint: File a complaint with a supervisory authority

To exercise these rights, please contact us using the information provided in the Contact section. We will respond to your request within 30 days.

International Data Transfers

Your personal information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country.

When we transfer data internationally, we ensure appropriate safeguards are in place, including:

Standard contractual clauses approved by relevant data protection authorities
Adequacy decisions by the European Commission or other competent authorities
Other legally recognized transfer mechanisms

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

Our data retention periods are as follows:

Account Information: Retained while your account is active and for 3 years after closure to comply with legal obligations and resolve disputes
Transaction Records: Retained for 7 years for tax and legal compliance as required by New Zealand law
Payment Information: Payment card details are not stored by us. Payment processors retain transaction data according to their own policies and legal requirements
Marketing Communications: Retained until you unsubscribe or withdraw consent, after which we will remove your information from marketing lists within 30 days
Website Analytics: Retained for up to 26 months in accordance with Google Analytics data retention settings
Contact Form Submissions: Retained for 2 years unless you request deletion, to allow us to respond to follow-up inquiries
Cookie Data: Retained according to the cookie expiration periods specified in our Cookies Policy
Legal Disputes: Information may be retained longer if required for legal proceedings or investigations

After the retention period expires, we will securely delete or anonymize your personal information using industry-standard methods. Anonymized data may be retained for statistical and analytical purposes.

If you request deletion of your data before the retention period expires, we will comply with your request unless we have a legal obligation to retain the information.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under the age of 18 without verifiable parental consent.

If you are under 18, you must have your parent or guardian's permission to use our website or services. If you are a parent or guardian and believe your child under 18 has provided us with personal information without your consent, please contact us immediately using the contact information provided below.

If we become aware that we have collected personal information from a child under 18 without verifiable parental consent, we will:

Immediately stop collecting any additional information from the child
Delete the information we have collected from our systems
Notify the parent or guardian if we have their contact information
Take steps to prevent future collection of information from that child

We comply with the Children's Online Privacy Protection Act (COPPA) and other applicable laws regarding children's privacy. We do not knowingly allow children under 18 to register for accounts, make purchases, or use our services without parental consent.

Third-Party Services

Our website and services may integrate with third-party services that collect and process your information. These services help us operate our business, analyze website usage, and provide you with relevant content and advertising. We work only with reputable third-party service providers who are committed to protecting user privacy.

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to analyze website traffic and user behavior. Google Analytics uses cookies and similar technologies to collect information such as:

How you found our website (search engines, direct visits, referrals)
Pages you visit and time spent on each page
Device and browser information (type, version, screen resolution)
Geographic location (country and city level, not specific address)
User interactions (clicks, scrolls, form submissions)

This information is aggregated and anonymized. Google Analytics data is retained for 26 months. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For more information, see Google's Privacy Policy and Google Analytics Privacy.

Google Ads Conversion Tracking

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. When you click on one of our Google Ads and complete a specific action (such as submitting a contact form), Google Ads uses cookies to track this conversion. This helps us understand which advertisements are most effective and optimize our advertising spend.

Google Ads conversion tracking collects information such as:

Which ads led to conversions
Conversion value and type
Time between ad click and conversion
Device and browser information

This data is used solely for conversion tracking and campaign optimization. For more information, see Google's Advertising Privacy Policy.

Google Ads Remarketing

We use Google Ads remarketing (also known as retargeting) to show you relevant advertisements based on your previous visits to our website. When you visit our website, Google Ads may place a cookie on your device. This cookie allows Google to show you our advertisements when you visit other websites that are part of the Google Display Network.

Remarketing helps us:

Reconnect with visitors who showed interest in our services
Show relevant advertisements to potential customers
Improve the effectiveness of our advertising campaigns

You can opt out of Google's use of cookies for remarketing by visiting Google's Ads Settings or by using the Network Advertising Initiative opt-out page. You can also opt out of personalized advertising in your Google Account settings.

Google Maps API

We use Google Maps API to display interactive maps showing our studio location. When you interact with the map on our website, Google may collect information about:

Your approximate location (if location services are enabled)
Map interactions (zooming, panning, clicking)
Device and browser information

This information is used by Google to provide map functionality and improve their services. For more information about how Google handles data collected through Google Maps, see Google's Privacy Policy and the Google Maps API Terms of Service.

Payment Processors

When you make a purchase, your payment information is processed by third-party payment processors. We do not store your full payment card details. Payment processors collect and process payment information according to their own privacy policies and security standards, which comply with Payment Card Industry Data Security Standard (PCI DSS) requirements.

Important: These third-party services have their own privacy policies and terms of service. We encourage you to review them to understand how they handle your information. We are not responsible for the privacy practices of these third-party services, but we select service providers who are committed to protecting user privacy and comply with applicable data protection laws.

Use of Cookies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. Cookies are small text files stored on your device that help us remember your preferences and improve our services.

You can control cookie preferences through your browser settings or our cookie consent popup. For detailed information about the types of cookies we use and how to manage them, please see our Cookies Policy.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational, legal, or regulatory reasons.

We will notify you of any material changes by:

Posting the updated policy on this page
Updating the "Last updated" date
Sending an email notification for significant changes (if you have provided your email)

We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: response@labelcrcatalogue.world
Phone: +64 22 458 9066
Address: 5C/28 Wellesley Street East, Auckland Central, Auckland 1010, New Zealand